Core Values

  1. We are COMMITTED to our client, stakeholders, partners, people’s development and well-being.
  2. We are FRIENDLY and want to bring joy and smile for everyone coming to our restaurant.
  3. We have SERVICE EXCELLENCE with QUALITY and SAFETY at the core of everything we do.
  4. We INSPIRED in the Company Professional System through its knowledge, EXPERIENCE and innovation.
  5. We stand out with our  values ethically with INTEGRITY, HONESTY, FAIRNESS and RESPECT
  6. We give to our Bruneian and Asian community with COMPASSION, GENEROSITY and SINCERITY.
  7. We grow our business through HARD WORK, DEDICATION, QUALITY AT PAR, PERSEVERANCE and FAITH.
  8. We have a strong Customer Care to accommodate the needs and requirements of our Clients.
  9. We strive and open for criticism to improve and grow by embracing challenges with HUMILITY and acceptance with a SMILE.
  10. We have the ACTION to succeed for all the challenges in the food and beverage Industry.

Corporate Goal

G-Growth: We are not afraid of GROWTH and learning as we strive to bring the best trends in Arabic Food & Beverage to satisfy every customers.
W-Welfare: Further commits itself to contribute to the nation’s WELFARE non-governmental organization (NGO) to participate and enhance its Corporate Social Responsibility (CSR) awareness to our fellow citizen.
A-Authentic Arabian cuisine that taste a difference
D- Dedicated for all catering and events requirements.

B-Brunei company to provide with equitable return of profitable investments to our shareholders, foreign business partners, stakeholders, suppliers, clients and employees.
A-Avenues for the employees to achieve high level of personal development and uplift their standard of living in proportion of their contribution to the company profitability and growth.
S-Service :To be one of the best service arabic restaurants in Borneo
H-Home of finest Middle Eastern Foods in the Heart of Borneo
A- Affordable : To have an exclusive finest menu selection with a standard of services that is affordable to every customers.

CORPORATE MISSION

To strive to be the best food quality and presentation all our food ingredients that are selected from our local and international suppliers from Yemen and other parts of the Middle East Countries that brings great freshness, quality and affordable prices.

To strengthen the ASIAN community in the process of connecting through job opportunities, creation of a financially viable livelihood projects.

To widen our network operations locally and globally through excellent quality services, unique concepts, affordable prices, halal products, and internationally accepted safety standards.

CORPORATE PHILOSOPHY

TO BECOME THE FINEST AUTHENTIC ARABIAN RESTAURANT IN HEART OF BORNEO AND BE KNOWN AS A REPUTABLE CATERING AND EVENTS SOLUTION PROVIDER.

Our staff provide service that is second to none in the Market. Our Team prides on building strong relationships by providing personal attention from stakeholders, Government Ministries, Diplomats, Corporations, Schools, Clubs , NGO’s and Private Individual Clients.

To become a partner for all the catering and banquet needs that will served the whole kingdom of Negara Brunei Darussalam.